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DOI: https://doi.org/10.63345/ijre.v14.i11.6
Dr Pooja Khurana
Assistant Professor
Orcid Id 0009-0000-7767-3527
Abstract— Female feticide remains a critical gender justice challenge in India, despite the existence of strong legal frameworks such as the Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act. While government-led communication programs and traditional media have contributed to awareness, recent studies indicate that social media platforms have emerged as powerful tools for public engagement, legal literacy, and community-driven monitoring. However, existing research offers limited empirical evidence on the direct impact of social media activism on behavioural change, rule-of-law enforcement, and shifts in cultural norms surrounding son preference. Additionally, concerns regarding misinformation, privacy violations, sensationalism, and online harassment complicate the ethical legitimacy of digital advocacy efforts.
This research aims to examine the role of social media in combating female feticide in India by analysing how online campaigns influence public awareness, attitudes, and legal compliance at both urban and rural levels. The study will explore the effectiveness, opportunities, and ethical risks of digital activism while identifying governance mechanisms that protect rights and support responsible content dissemination. By bridging the gap between legal enforcement and participatory digital communication, the findings are expected to inform policy reforms, enhance social media-based preventive strategies, and strengthen India’s ongoing efforts to eliminate sex-selective practices.
Keywords— Female Feticide, Social Media Activism, Legal Awareness, Digital Governance, Gender Justice
References
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